Privacy policy

Thank you for visiting our website and for your interest in our company DR. KADE Pharmazeutische Fabrik GmbH. Protecting your personal data is important to us and we want you to feel secure when visiting our website. In this section, we explain what information we collect when you visit our website and how it is used.

Providing access to our website

In order for our website to function properly, data transmitted by your browser is processed when you visit our website. This includes the IP address, date and time of the request, time zone difference compared to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website (from which the request originates), browser, operating system and its interface as well as the language and version of the browser software.

Contact form

When you send an enquiry via our contact form on the website, we process the data you provide in order to respond to your enquiry.

When you use our chat function

In addition to our contact forms, you can also contact us using the chat function. All data submitted via the chat function will be sent to us by email. The provider of this chat function is COLLECT.CHAT INC (hereinafter referred to as ‘collect.chat’), based at 2035 Sunset Lake Road, Suite B-2 Newark, 19702. Collect.chart also takes the protection of your data very seriously and does not pass on your data to third parties. Your data will only be stored by collect.chat to the extent necessary to enable it to be transmitted to us. We have configured the software so that your data is not stored long term.

Cookies

We use cookies to make our website more user-friendly. Cookies are small text files or pixels that are stored on your hard drive, assigned to the browser you are using, and through which certain information is sent to the location that stores the cookie. Cookies are used to make our website more user-friendly and to enable the features you use. If we use cookies for other purposes, we also explain how we use them here in our data protection policy. You can adjust the settings for cookies in your browser to block them and delete cookies that have already been installed. However, we would like to point out that without cookies you may not be able to use all the services on our website. We only use cookies not required to use the website with your consent.

Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags via a single interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If disabled at the domain or cookie level, it will remain disabled for all tracking tags implemented with Google Tag Manager.

Google Analytics

We use the Google Analytics tool from Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses text files stored on your device (cookies) to collect information about your use of the website. Google uses this information on our behalf to provide us with analyses of website use, reports on website activity and other services. The data collected by the cookie about your use of the website is usually transferred to a Google server in the USA for analysis and stored there. This information is not linked to any other data about you that may be stored on Google. We also use the ‘anonymizeIP’ masking function. Your IP address will be truncated within the EU before being sent to Google’s servers in the United States. The full IP address is only transmitted in rare cases and is then truncated on the servers in the US. You can prevent this processing by taking the following measures: It is possible to set your browser so that no cookies are stored. However, this may result in our website not being fully functional. It is also possible to prevent data collection by using a browser add-on from Google. You can find the add-on here: tools.google.com/dlpage/gaoptout. As an alternative to the browser add-on, for example if you use a smartphone and tablets, you can prevent data collection by Google Analytics by clicking here: I do not want to be tracked by Google Analytics. This will install a cookie that prevents data collection. If you visit our website again using a different device or browser or have deleted your cookies, you will need to re-install the cookie. Further information on data protection at Google can be found here: https://www.google.de/intl/de/policies/privacy/.

Google Ads Conversion

Our site uses the Google Ads Conversion service, provided by Google Ads, a division of Google Ireland Limited, Gordon House Barrow Street Dublin 4, Ireland (hereinafter: Google).

Data is also processed in a third country outside the EU, for which no adequacy decision has been made by the Commission. Therefore, the usual level of protection under the GDPR cannot be guaranteed during the transfer, as it cannot be ruled out that authorities in the third country, for example, may be able to access the collected data.

The legal basis for the processing of personal data is your consent in our information banner regarding the use of cookies and web tracking (consent through clear affirmative action or conduct) and Art. 9 (2)(a) GDPR (our legitimate interest) in accordance with Art. 6 (1)(a) GDPR.

Google Ads Conversion helps us to determine how successful our individual advertising measures are. We do this to show you advertising that is of interest to you, to make our website more relevant to you and to achieve a fair calculation of advertising costs.

We use Google Ads cookies to measure certain parameters to determine success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Ads will store a cookie on your device. The unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information are usually stored as analysis values for this cookie.

These cookies usually expire after 30 days and are not intended to identify you personally.

The cookies enable Google to recognise your internet browser. If a person visits certain pages and the cookie stored on their computer has not yet expired, Google and we can recognise that a person has clicked on the ad and has been redirected to this page. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical analyses from Google. These evaluations help us to identify which of the advertising measures used are most effective. We do not receive any further data from the use of the advertising material. In particular, we cannot identify you personally on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore provide you with information based on our current knowledge: By integrating Ads Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that Google may obtain and store your IP address.

Google is responsible for this processing of your personal data, which Google collects from our website for the purposes of personalised advertising. Since we have no control over the personal data collected and processed by third parties, we are unable to provide any binding information regarding the extent, purpose or duration of such processing of your personal data. Please visit Google’s privacy policy for more information about how and for how long Google processes your personal data: Google Privacy Policy.

You can revoke your consent for the use of these services and thus the sharing of information with Google for the purposes of personalised advertising at any time, either by managing your consent here under ‘Cookie settings’ or by making the appropriate settings changes in your browser. Disabling third-party cookies will stop you from receiving any ads from third parties. You can block cookies from the domain www.googleadservices.com here (https://www.google.de/settings/ads). You can also disable the personalised ads of the providers that are part of the ‘About Ads’ self-regulation campaign via the link http://www.aboutads.info/choices. However, this setting will also be deleted if you delete your cookies. Please note that these measures may prevent you from using all the functions on our website.

Use of TikTok Pixel

We use TikTok Pixel on our website. The TikTok Pixel is a TikTok advertiser tool from the two providers

TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, and
TikTok Information Technologies UK Limited, WeWork, 125 Kingsway, London, WC2B 6NH, United Kingdom (both will be referred to collectively as ‘TikTok’ hereafter).

TikTok Pixel is a piece of JavaScript code that allows us to understand and track your activity on our website. The Tiktok Pixel collects and processes information about visitors to the website or the devices they use (known as event data).

The legal basis for the sharing of personal data is the consent you provided on our website in accordance with Article 6 (1)(a) of the GDPR.

The event data collected via TikTok Pixel is used to target our ads and to improve ad delivery and personalised advertising. For this purpose, the event data collected on our website using TikTok pixel is shared with TikTok.

Some of this event data is information stored on the device you are using. In addition, cookies are also used via TikTok Pixel to store information on the end device you are using.

Collection and transmission of event data is carried out by us and TikTok as joint controllers. An agreement is in place with TikTok regarding the processing of data as joint controllers, in which the distribution of data protection obligations between DR. KADE and TikTok is defined. In this agreement, both parties have agreed, among other things,

that we are responsible for providing you with all information in accordance with Art. 13, 14 GDPR on the joint processing of personal data;
that TikTok is responsible for enabling the rights of data subjects under Art. 15 to 20 GDPR with regard to personal data stored by TikTok Ireland after joint processing.

You can access the agreement at https://ads.tiktok.com/i18n/official/article?aid=300871706948451871.

TikTok is solely responsible for the subsequent processing of the transmitted event data. For more information on how TikTok processes personal data, including the legal basis on which TikTok relies and how you can exercise your rights against TikTok, please refer to TikTok’s Data Policy at https://www.tiktok.com/legal/privacy-policy?lang=de-DE.

Personal data may also be transferred to the company’s servers in Singapore and the United States as part of order processing. In such a case, data is processed in a third country outside the EU, for which no adequacy decision has been made by the Commission. Therefore, the usual level of protection under the GDPR cannot be guaranteed during the transfer, as it cannot be ruled out that authorities in the third country, for example, may be able to access the collected data.

You can revoke your consent at any time. You can find more information on revoking your consent either in the consent itself or at the end of this privacy policy.

Google Service reCaptcha

We use the Google service reCaptcha to determine whether a person or a computer makes a certain entry in our contact or newsletter form. Google uses the following data to check whether you are a human or a computer: IP address of the end device used, the website that you visit with us and on which the captcha is integrated, the date and duration of the visit, the identification data of the browser and operating system type used, Google account if you are logged in to Google, mouse movements on the reCaptcha areas and tasks in which you have to identify images. The legal basis for the data processing described is Article 6(1)(f) of the GDPR. We have a legitimate interest in processing this data to ensure the security of our website and to protect ourselves from automated input (attacks).

KADE pages on FACEBOOK

When you visit our (KADE) pages on facebook.com or subpages thereof, Facebook collects information as described in the Facebook data policy https://www.facebook.com/policy under ‘What types of information do we collect?’.

Facebook Ireland Ltd. (hereinafter ‘Facebook’), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, is therefore responsible, along with DR. KADE, for the data collected when using the Facebook pages.

The extent to which Facebook uses the data for its own purposes is described below.

The data that DR. KADE receives from Facebook is evaluated anonymously so that no conclusions can be drawn about individual users. Furthermore, it is not possible for DR. KADE to access individual user profiles. For data protection reasons, the statistics can only be accessed from 30 fans onwards, as it would be possible to trace which actions individual users have taken on the fan page with a smaller number of users.

All user-related analyses and data are stored on Facebook, but can also be used by Facebook for actions, e.g. advertising, on behalf of DR. KADE.

KADE uses the data that we receive from Facebook Insights about the fan page and how it is used to continuously improve the pages and to adapt the content, for example, to the regional distribution of users, in order to evaluate the reach of the posts (what did you like? What does hardly anyone read, etc.), how high the visitor numbers are and on which days pages are visited more, etc. These are important criteria for assessing the success and value of advertising on the pages. The number of ‘likes’ is also important for this.

The legal basis for the processing of this data by DR. KADE is our legitimate interest (Art. 6 para. 1 lit. f GDPR) in displaying and sharing images, texts and other offers and at the same time receiving feedback on the manner and frequency of use of individual elements on the pages.

The data that Facebook processes also includes information about how people use the Facebook products, such as the types of content they view or interact with, or the actions they take (see ‘Data you and others provide’ in the Facebook Data Policy), as well as information about the devices they use (e.g. IP addresses, operating system, browser type, language settings, cookie data; see ‘Device information’ in the Facebook Data Policy). The information that Facebook actually collects depends on how people use Facebook products.

As explained in the Facebook Data Policy, Facebook also collects and uses information to provide analytics services, known as ‘Page Insights’, to page administrators so that they can understand how people interact with their pages and the content associated with them. The processing of personal data for Page Insights is subject to Facebook’s provisions on Page Insights.

Page Insights are summarised statistics that are created based on certain events that are logged by the Facebook servers when people interact with pages and the content associated with them. Such ‘events’ include, for example, viewing a page, post, video, story or other content associated with a page; interacting with a story; subscribing to or unsubscribing from a page; marking a page or post as ‘like’ or ‘dislike’; recommending a page in a post or comment, commenting on, sharing or responding to a page post (including the type of response); hiding or reporting spam; moving the mouse over a link to a page or the name or profile picture of a page to see a preview of the page content; clicking on the website, phone number, ‘plan route’ button or another button on a page; seeing the event of a page; reacting to an event (including the type of response); clicking on a link for event tickets; starting a messenger conversation with the page; viewing on or clicking on items in a page shop.

At the same time, the following or some of the following information about the action and the person who carried it out is recorded: Date and time of the action; country/city (estimated based on IP address or imported from the user profile for logged-in users); language code (from the browser’s HTTP header and/or language setting); age/gender group (from the user profile, only for logged-in users); previously visited websites (from the browser’s HTTP header); whether the action was taken on a computer or on a mobile device (from the browser user agent or from app attributes); Facebook user ID (only for logged-in users).

Facebook uses cookies to determine whether people are logged in as Facebook users, which they use in accordance with the Facebook cookie policy https://www.facebook.com/policies/cookies. Only a few events can be triggered by people who are not logged in to Facebook. This includes visiting a page or clicking on a photo or video in a post to view it.

KADE has no access to the personal data that is processed in this way, but only to the summarised page insights. Events that are used to create Page Insights do not store any IP addresses, cookie IDs or other identifiers that are assigned to people or their devices, except for a Facebook user ID for people logged in to Facebook.

The events that Facebook logs to create page insights are determined exclusively by Facebook and cannot be set up, changed or otherwise influenced by DR. KADE.

KADE and Facebook Ireland Limited are joint controllers pursuant to Article 26 GDPR for the processing of this personal data in Page Insights events (‘Insights data’). The joint responsibility includes the creation of these events and their consolidation into page insights, which are then made available to DR. KADE. The parties agree that Facebook and, where applicable, DR. KADE remain independent controllers for any other processing of personal data in connection with a page and/or its associated content for which no joint decision on the purposes and means is made.

Affected persons can and should therefore also contact Facebook directly. If data subjects assert their rights under the GDPR against DR. KADE with regard to the processing of Insights data, DR. KADE is obliged to inform Facebook immediately, and Facebook is obliged to respond to requests from data subjects in accordance with the obligations incumbent on Facebook under the Page Insights addendum.

KADE INSTAGRAM pages

When you visit our (KADE) pages on Instagram.com or subpages thereof, Instagram collects information as described in the Instagram data policy https://de-de.facebook.com/help/instagram/155833707900388 under ‘What types of information do we collect?’.

Instagram is a product and service of Facebook Ireland Ltd. (hereinafter ‘Instagram’), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Instagram and Facebook are responsible for the data collected when using the Instagram pages, in addition to DR. KADE.

Instagram is one of the Facebook companies that share technology, systems, the functions of ‘Insights’ and data about users.

The extent to which Instagram uses the data for its own purposes is described below.

The data that DR. KADE receives from Instagram is evaluated anonymously so that no conclusions can be drawn about individual users. Furthermore, it is not possible for DR. KADE to access individual user profiles.

All user-related analyses and data remain at Instagram, but can also be used by Instagram for actions, e.g. advertising, on behalf of DR. KADE.

KADE uses the data that we receive from Instagram Insights about the DR. KADE pages on Instagram and how it is used to continuously improve the pages and to adapt the content, for example, to the regional distribution of users, in order to evaluate the reach of the posts (what did you like? What does hardly anyone read, etc.), how high the visitor numbers and on which days pages are visited more, etc. These are important criteria for assessing the success and value of advertising on the pages. The number of ‘likes’ is also important for this.

The legal basis for the processing of this data by DR. KADE is our legitimate interest (Art. 6 para. 1 lit. f GDPR) in displaying and sharing images and stories and at the same time obtaining feedback on the manner and frequency of use of individual offers on the pages.

The data that Instagram processes also includes information about how people use the Instagram products, such as the types of content they view or interact with, or the actions they take (see ‘Data you and others provide’ in the Instagram Data Policy), as well as information about the devices they use (e.g. IP addresses, operating system, browser type, language settings, cookie data; see ‘Device information’ in the Instagram Data Policy). The information that Instagram actually collects depends on how people use Instagram products.

As explained in the Instagram Data Policy, Instagram also collects and uses information to provide analytics services, known as ‘Page Insights’, to page administrators so that they can understand how people interact with their pages and the content associated with them. The processing of personal data for Page Insights is subject to Instagram’s provisions on Page Insights.

Page Insights are summarised statistics that are created based on certain events that are logged by the Instagram servers when people interact with pages and the content associated with them. Such ‘events’ include, for example, viewing a page, post, video, story or other content associated with a page, interacting with a story, subscribing to or unsubscribing from a page, ‘liking’ or ‘unliking’ a page or post , recommending a page in a post or comment, commenting on, sharing or responding to a page post (including the type of response); clicking on the website, phone number or other button on a page; clicking on a link; viewing or clicking on items in a page shop, etc.

Instagram uses cookies to determine whether people are logged in as Instagram users, which they use in accordance with the Instagram cookie policy https://www.instagram.com/accounts/login/?next=/legal/cookies/. Only a few events can be triggered by people who are not logged in to Instagram.

KADE has no access to the personal data that is processed in this way, but only to the summarised page insights. Events that are used to create Page Insights do not store any IP addresses, cookie IDs or other identifiers that are assigned to people or their devices, except for a Instagram user ID for people logged in to Instagram.

The events that Instagram logs to create page insights are determined exclusively by Instagram and cannot be set up, changed or otherwise influenced by DR. KADE.

KADE and Facebook Ireland Limited are joint controllers pursuant to Article 26 GDPR for the processing of this personal data in Page Insights events (‘Insights data’). The joint responsibility includes the creation of these events and their consolidation into page insights, which are then made available to DR. KADE. The parties agree that Instagram and, where applicable, DR. KADE remain independent controllers for any other processing of personal data in connection with a page and/or its associated content for which no joint decision on the purposes and means is made.

Affected persons can and should therefore also contact Instagram directly. If data subjects assert their rights under the GDPR against DR. KADE with regard to the processing of Insights data, DR. KADE is obliged to inform Instagram immediately, and Instagram is obliged to respond to requests from data subjects in accordance with the obligations incumbent on Instagram under the Page Insights addendum.

Facebook Pixel

On our website, we use (after your consent) a web tracking service provided by Facebook Ireland Limited, 4 Grand Canal Square, 2 Dublin, Ireland (hereinafter: Facebook Custom Audience). As part of web tracking, Facebook Pixel (formerly Facebook Custom Audiences) uses cookies from DR. KADE or third-party providers that are stored on your computer and enable an analysis of the use of our website and your surfing behaviour (tracking). We carry out this analysis, among other things, on the basis of the Facebook Custom Audience tracking service in order to constantly optimise our website and make it more accessible. When you use our website, data, including your IP address and your user activities, are sent to Facebook Ireland Limited servers and processed and stored within the European Union.

The legal basis for data processing is Art. 6 para. 1 lit. a GDPR.

The data will be deleted as soon as the purpose for which it was collected has been fulfilled. Further information on the handling of the transferred data can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy. You can prevent the collection and forwarding of personal data (in particular your IP address) and the processing of this data by disable the execution of script code in your browser, install a script blocker in your browser (you can find one at www.noscript.net or www.ghostery.com, for example) or enable the ‘Do Not Track’ setting in your browser. This section also explains how to opt out.

The Trade Desk pixel

Our website uses a technology from The Trade Desk, Inc. (‘The Trade Desk’) for retargeting. This feature is used to present you with personalised ads as part of the Trade Desk advertising network. Your browser stores cookies, which are text files that enable the visitor to be recognised when they visit websites that belong to The Trade Desk advertising network. These pages may then display ads to the visitor that relate to content the visitor has previously viewed on websites that use The Trade Desk’s retargeting technology. According to information provided by The Trade Desk, pseudonymised data is collected during this process.

The legal basis for data processing is Art. 6 para. 1 lit. a GDPR.

The data will be deleted as soon as the purpose for which it was collected has been fulfilled.

If you wish to disable this retargeting feature, you can do so separately for each browser or device by using one of the following methods: – on The Trade Desk: https://www.adsrvr.org · On mobile apps: https://www.networkadvertising.org/mobile-choice and https://www.aboutads.info/choices

Further information on The Trade Desk’s retargeting technology, The Trade Desk’s privacy policy and opt-out options can be found at: https://www.thetradedesk.com/general/privacy

Die Löschung der Daten erfolgt, sobald der Zweck ihrer Erhebung erfüllt wurde.

Sie können diese Retargeting-Funktiondeaktivieren, separat für jeden Browser oder für jedes Endgerät mithilfe einer der folgenden Methoden zu erfolgen: · bei The Trade Desk hier: https://www.adsrvr.org · Bei mobilen Apps: https://www.networkadvertising.org/mobile-choice und https://www.aboutads.info/choices

Weiterführende Informationen zur Retargeting-Technologie von The Trade Desk, der Datenschutzerklärung von The Trade Desk und zu den Opt-Out-Möglichkeiten können Sie einsehen unter: https://www.thetradedesk.com/general/privacy

Google Marketing platform (previously DoubleClick by Google)

This website also uses the online marketing tool Campaign Manager from Google. Campaign Manager uses cookies to display adverts that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same adverts more than once. Google uses a cookie ID to record which adverts are displayed in which browser and can thus prevent them from being displayed more than once. In addition, Campaign Manager can use cookie IDs to record conversions that are related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later visits the advertiser’s website using the same browser to make a purchase. According to Google, Campaign Manager cookies do not contain any personal information. The legal basis for data processing is Art. 6(1) a GDPR, i.e. your consent.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. To our knowledge, the integration of Campaign Manager allows Google to receive information that you have accessed the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address.

In addition, the Campaign Manager (DoubleClick Floodlight) cookies we use enable us to understand whether you perform certain actions on our website after you have accessed or clicked on one of our display/video ads on Google or on another platform via Campaign Manager (conversion tracking). Campaign Manager uses this cookie to understand the content you have interacted with on our websites in order to send you targeted advertising later.

You can opt out of this tracking in a number of ways:

a) by setting your browser software accordingly; specifically, suppressing third-party cookies will prevent you from receiving ads from third-party providers;
b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain googleadservices.com, https://www.google.de/settings/ads, whereby this setting is deleted when you delete your cookies;
c) by deactivating the personalised ads of the providers that are part of the ‘About Ads’ self-regulation campaign via the link http://www.aboutads.info/choices. However, this setting will also be deleted if you delete your cookies.
d) by permanently disabling it in your Firefox, Internet Explorer or Google Chrome browsers at http://www.google.com/settings/ads/plugin,
e) by means of appropriate cookie settings. Please note that these measures may prevent you from using all the functions on our website to their full extent.

You can sign up for our newsletter on our website and social media channels. If you have decided to receive the newsletter, we use the data you provided during registration, i.e. name, email address, and, if applicable, other contact data such as your postal address, to send you information about our company and our products, advertising, promotions, competitions and news, as well as for customer satisfaction surveys. Registering for the newsletter applies to all companies in the DR. KADE group of companies.

With your consent, we also record your usage behaviour (clicking and buying behaviour) on our website based on the content of the newsletter. The analysis of user behaviour includes, but is not limited to, the links you have clicked on. Personalised user profiles are created with the help of technical identification data (IP addresses, newsletter cookies) and assigned to you personally and/or your email address. The purpose of this data is to provide you with personalised advertising, including in the form of newsletters and print advertising, so that we can better align it with your personal interests.

The legal basis for the above-mentioned data processing is your consent in accordance with Article 6(1)(a) GDPR.

In order to ensure that no mistakes have been made when entering your email address and to verify your identity, we use the double opt-in procedure: after you have entered your email address in the registration field, we will send you a confirmation link. Your email address will only be added to our mailing list when you click on this confirmation link.

You can revoke your consent to receive the newsletter and to the creation of personalised user profiles at any time with future effect, e.g. by sending an e-mail to [email protected] or by clicking on the unsubscribe link in the newsletter or by using the contact details from the Legal Notice on our websites. When you unsubscribe, we consider your consent to the creation of your personalised user profile and/or the receipt of newsletters based on it to be withdrawn.

Deletion of data: We will delete your data immediately after you unsubscribe from the newsletter, if you request this and explicitly state it when you unsubscribe. Otherwise, your email address will continue to be stored after you unsubscribe to ensure that no more newsletters are sent to you. If you request that your email address be deleted, this cannot be guaranteed. Likewise, we will delete your data immediately if you do not complete the registration process. We reserve the right to delete it without specifying any reasons and without providing any information in advance or retrospectively.

Competitions

When you take part in competitions, we use your data for the purposes specified in the respective competition.

Instagram (Plugin)

We provide you with social plugins from the social network Instagram on our website. The Instagram service is one of the Facebook products provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. You can recognise the plugins by the respective company logos. You can use these plug-ins to like, share or otherwise interact directly on the respective network.

By activating the social plugin, you consent to the collection of your personal data by the respective network. The respective social network is responsible for the data collection and processing that then takes place by the social network, including the use of cookies and similar technologies by the social network. Specifically, information about which of our websites you have visited and your IP address will be transmitted to the social network, even if you do not have a profile on the respective network or are not currently logged in. If you are logged in as a member of the social networks, the network assigns the information to your personal user account. We therefore recommend that you read the privacy policy of the respective network before activating the social plugin: https://help.instagram.com/519522125107875

Social plug-ins, tools from service providers

Our websites may also contain third-party offers. If you click on an offer, we will share data with the relevant provider to the extent necessary (e.g. the information that you found this offer on our site and, if applicable, other information that you have already provided on our website for this purpose). We use the following social plug-ins, which are visible as buttons or graphical icons for links to social networks such as Facebook, Twitter, Xing, or providers such as Spotify:

When you visit our website, the social plug-ins are not yet activated. If you wish to use one of the networks, click on the respective social plug-in to establish a direct connection with the respective network. The link leads to the website of another provider, usually directly to the social network. If you have a user account with the network and are logged in there at the time the social plug-in is activated, the network can assign your visit to our website to your user account. If you wish to avoid this, please log out of the network before activating the social plug-in. When you activate a social plug-in, the network sends the content that becomes available directly to your browser, which integrates it into our web pages. This may also involve the sharing of data initiated and controlled by the respective social network, including the use of additional cookies from that social network.

The social plug-in will remain active until you deactivate it or delete your cookies. When you click on a link to an offer or activate a social plug-in, personal data may be passed on to providers in countries outside the European Economic Area that, from the perspective of the European Union (‘EU’), do not guarantee an ‘adequate level of protection’ for the processing of personal data in accordance with EU standards.

Please note therefore that your connection to the social network, along with data transfers between the network and your computer or mobile phone, as well as your interactions on this platform, are governed exclusively by the data protection regulations of the respective network.

Processing in the context of the customer relationship

As part of a customer relationship, we process the personal data that we have received from you as part of the business relationship. We also process personal data that we have legitimately obtained from publicly accessible sources (registers and directories on the internet) and are permitted to process. This usually includes the name of the contact person, their address and other contact details. This data is used to fulfil contractual obligations (e.g. sample delivery, order processing, marketing support) and for advertising purposes. This may include the transfer of data to other companies in the DR. KADE group of companies. Your data will be stored for the duration of the business relationship. Please refer to the information in the ‘Your Rights’ section for further details on your rights.

Content Delivery Network

We use a content delivery network (‘CDN’ for short) provided by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA (‘Cloudflare’ for short). Cloudflare is certified under the Privacy Shield agreement (privacyshield.gov). We have also concluded an order processing contract with Cloudflare to ensure the security of your data.

A CDN is a service that uses distributed servers to deliver the content of our online offering, in particular large media files such as graphics or scripts, faster and to optimise the loading times of our online offering. For this purpose, visitor requests are first forwarded to Cloudflare. Cloudflare analyses these requests in order to detect potential threats to our website from malware at an early stage and to optimise the loading times of our website. We also receive statistical evaluations from Cloudflare, which enable us to continuously optimise our website.

Your data is processed solely for the aforementioned purposes and to maintain the safety and functionality of the CDN. The use is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR. We are interested in the secure and efficient provision, analysis and optimisation of our online services.

Cloudflare has undertaken to automatically delete your data after 4 hours. Further information about our CDN can be found on the website of our service provider: cloudflare.com/security-policy.

In some cases, we use the Shariff method when integrating social media buttons. The social buttons used only establish direct contact between the social network and the visitor when the latter actively clicks on the share button.

URLgenius

We use the URLgenius tool on Facebook and Instagram. URLgenius links to embedded browsers, including those used by Facebook, Instagram and other apps, directly into other apps. The URLgenius platform is designed to work with any embedded browser that can receive and interpret URL schemes. URLgenius tracks clicks, app views, device, platform, referring URL and location, if available. URLgenius does not collect personally identifiable information or sell data to third parties. URLgenius does not create device profiles or data pools for retargeting purposes. The IP address is only used to combat fraud. Your data will not be passed on or sold to third parties. The tool is used on the basis of our legitimate interests pursuant to Art. 6 (1) (f) GDPR. We are interested in the secure and efficient provision, analysis and optimisation of our online services.

Pinterest Pixel, conversion tracking

We use conversion tracking from Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) on our websites, which enables us to show website visitors who are interested in our website and topics and products relevant adverts and offers on Pinterest. For this purpose, a conversion tracking pixel from Pinterest is embedded on our pages, which informs Pinterest when you visit our website that you have accessed our site and which parts of our offering you were interested in. For example, if you show an interest in our topics and products on our website, you may see an advert about our topics and products on Pinterest if you are logged in or the cookie is still active.

The legal basis for the above-mentioned data processing is your consent in accordance with Article 6(1)(a) GDPR.

You can opt out of the collection of data for the purpose of displaying personalised advertising on Pinterest at any time by going to your Pinterest account settings at https://www.pinterest.de/settings (here, under ‘Individual settings’ you will find the option to disable the ‘Use information from our partners to better tailor recommendations and ads on Pinterest to better suit you’) or at https://help.pinterest.com/de/article/personalization-and-data#info-ad (uncheck here the box under ‘Customise to disable’).

Data forwarding

We only pass on information to third parties to the extent described in this privacy policy. For more effective administration, data is utilised internally within the Group, or contract processors are used.

Data deletion

If your data is no longer required for the stated purposes, it will be deleted. Please note that when data is deleted, it is initially only blocked and then finally deleted after a time delay to prevent accidental or intentional damage. For technical reasons, data may be duplicated in data backup files and service mirroring. Such copies may also only be deleted after a time delay for technical reasons.

Our contact details

KADE Pharmazeutische Fabrik GmbH
Rigistraße 2
12277 Berlin

Tel.: 030 – 720 82 – 0
Fax: +49 (30) 200 95-1200
Email: info(at)kade(dot)de

Data protection officer:

MKM Datenschutz GmbH
Äußere Sulzbacher Str. 118
90491 Nuremberg

Email: datenschutz(at)kade(dot)de

Your rights

You have the right to request information, amendment, deletion or restriction of your personal data from us in accordance with the statutory provisions. We will also provide you with your data in a structured, commonly used and machine-readable format insofar as we are required by law to do so. If you have given us your consent to use your data (e.g. when registering for our newsletter), you can withdraw your consent at any time. We will not use your data once you have withdrawn your consent. In the event that we have a legitimate reason for processing your data, you can contact us with an objection. You can also contact the competent supervisory authorities at any time.